Now that I’ve decided to start selling jewelry again, I’ve been thinking a lot about the direction I’d like to go with my business. While my Etsy shop is set up mostly for retail, I’ve decided to poke my toes into the waters of wholesale as well. While wholesaling would not work for my more [...]
The Popko Shop blog has wonderful step-by-step instructions with photos showing how to make this most excellent ring display. You can customize the display to meet your needs, and I think it looks fantastic.
Nicole Hanna of Nicole Hanna Jewelry has a very helpful article on her web site explaining how she prices her extraordinary wire wrapped jewelry: Determining the Value of Art (Or Product Pricing). Beyond that, the gallery of her work is truly inspirational. She also has many tutorials available for sale. And I am pining for [...]
The Via U! Photography blog has just posted an excellent jewelry photography tutorial that can help you (and me!) achieve outstanding photography results by taking advantage of natural light and a few very inexpensive supplies. In fact, they call it the $6 solution to jewelry photography, and I think they’ve definitely rounded up to reach [...]
The New York Times has a helpful article today about how to market small businesses using Facebook. Some key points, as it relates to jewelry artists: Use a “page” rather than your personal profile for your small business marketing. People will become your “fans” rather than your “friends,” and allow you to use your personal [...]